A lawsuit has been filed and is seeking class action status against the Michigan clothing manufacturer alleging clothing sold to hunters to mask human scent does not work. The lawsuit was filed in Federal Court in Minneapolis and claims ALS Enterprises, which produces and licenses Scent Lok clothing, defrauded consumers into believing the product worked.
ALS Enterprises is the largest maker of such clothing and licenses it to at least 22 others, including Gander Mountain Co., Cabela's Inc., Bass Pro Shops Inc., and Browning Arms Co., which are also named as defendants. The lawsuit claims the five businesses conspired to deceive consumers and suppressed and concealed the truth. ALS Enterprises has a written guarantee that says hunters will experience "unalarmed wild animals downwind."
