A lawsuit seeking class action status has been filed in the US District Court in San Jose, CA against search engine giant Google Inc. The complaint was filed by an advertiser who had signed up for Google ads to promote his private investigation business in Massachusetts. The conflict revolves around Google's popular AdSense, a program developed to complement their traditional AdWords program.
The lawsuit alleges that Google was deceptive and charged for ads displayed on third party web sites after he declined to check an optional box for Google's AdSense program. The suit claims that Google was intentionally being deceptive by "redefining the universally understood meaning of an input form left blank." The lawsuit is seeking class action status on behalf of all advertisers with Google who allegedly have been defrauded of millions of dollars collectively.