San Francisco, CA: A class action lawsuit has been filed against the manufacturers and distributors of the Brazilian Blowout hair straightening treatment.
The class action complaint alleges that Brazilian Blowout violated California consumer laws by falsely advertising that the Brazilian Blowout hair straightening product is formaldehyde-free. The Canadian government and Oregon OHSA have reported that their testing has shown Brazilian Blowout products contain between 6% and 12% formaldehyde. California and federal regulations require disclosure when formaldehyde content exceeds 0.1%.
Without knowing the truth about the formaldehyde in Brazilian Blowout, consumers have been deprived of the opportunity to make a meaningful decision about the products they were purchasing and using on their bodies, a lawyer representing the plaintiffs said. Consequently, Brazilian Blowout misled its customers about the harmful chemicals contained in its product.